Gameday Spirit has replaced Fanatics as the official online team store partner for the University of Illinois, extending its partnership with the school. Headquartered in nearby Champaign, the retailer has served as the official in-venue merchandise partner for the Fighting Illini since 2002.
In addition to expanding NIL merchandise offerings, Illinois Athletics and Gameday Spirit will collaborate on the development of exclusive product collections, limited-edition releases and “unique” merchandise initiatives.
“Our growing relationship with Gameday Spirit has been built on trust, collaboration, and a shared commitment to the Fighting Illini fan experience,” said Josh Whitman, director of athletics at University of Illinois. “For more than 20 years, Gameday Spirit has been an outstanding partner, providing exceptional service and quality to Illini fans in our venues on game days and in its retail shops. We are excited to extend that partnership into the digital space, where our passionate fan base will find expanded offerings and new ways to show their support of Illinois Athletics.”
“Illinois Athletics has been a valued partner for more than two decades, and we are honored to expand our role as the official online team store partner,” said Ryan Majeres, Gameday Spirit’s CEO. “We’re excited to provide fans with an enhanced online shopping experience, innovative merchandise collaborations, and meaningful opportunities to support Fighting Illini student-athletes through NIL products.”
Gameday Spirit also works with Iowa State University, Indiana University, Ball State University, Ohio University, and Northwestern University.
Image courtesy Gameday Spirit
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